Thanks to targeted Google ads, I came across the FDA’s novel use of and embedded widget. It’s not the prettiest – looking very utilitarian as I suppose it should. It is a governmental widget after all. It does make it easy to place into sites onto news sites, blogs and into stories; and it stays continually updated.

Point being: the government’s using a technology formerly reserved for sharing videos of skateboarding dogs, novelty bands from New Zeland and stick figures touting the benefits of credit unions.

I’m off to make a sandwich.

UPDATE: Oh, and they’re Twittering, too.