Credit unions routinely sacrifice innovation on the altar of caution. Stop.
After years of silence, there's more to say.
Credit unions have the benefit of being a part of a close-knit powerful network -- the credit union industry as a whole -- while being tightly woven into the communities they serve at the same time. This opens up huge opportunities for competing with banks and other financial institutions at every single level.
Both show corporate responses to negative press coverage. BofA sounds like blah-blah-blah; JetBlue’s resonates.
If you want to get into social media as a credit union, you don’t have to produce the content in-house.
I'm making this post partly because I fear that a lot of credit unions are about to jump into social media with a "let's throw a blog at it" mentality. "It" being (a) the problem of dwindling returns and rising costs for traditional marketing and (b) a desire to sit at the cool kids' table.
Gene Blishen writes the Tinfoiling blog and is the general manager of Mount Lehman Credit Union.
Thing 1: James Spurlock on Credit Unions. Thing 2: William Azaroff on Online Community
Darren Barefoot, a well-known Canadian blogger, hooked Vancity up with some constructive criticism.
What would you like to see most from credit unions in 2007?